SEO Case Study Gym and Health Club Month 1

Last Updated on February 14, 2022

Gym in Amityville, NY needed help optimizing their website and converting potential clients into new members and existing members into more lucrative clients.

Company Background

Big Al’s Family Fitness is a 40,000 square foot gym in Amityville, NY that was in the process of making some serious improvements to their marketing strategy. While they had a fairly decent online following they lacked any real rankings for the many services they offered and had a website that was difficult to navigate and was not leading to as many conversions as they liked. For this reason they hired Digital Elevator to help them with their SEO and Internet marketing.

The Problem

Big Al’s was lacking unique and geo-targeted title tags, meta descriptions and content. All of the sites service pages were only about 25-100 words total and provided no meat for the search engines nor did they provide a sufficient user-experience as the thin content lacked substance and call-to-actions. In addition to that, the gym had not gotten a stronghold on their local listings and was in need of additional citations. Also, the gym had a strong social following that they were not taking advantage of.

Our Solution

The first step Digital Elevator took was to optimize the on-page elements of the site, including:

  • Title tags and meta descriptions
  • New content including text, pictures and videos
  • Contact page with Google Maps integration
  • Implementation of a consistent blogging strategy targeting specific keywords
  • Addressing site speed and load times

In addition to the above on-page elements we also did some off-page work as well, including:

  • Citation building
  • Google places optimization
  • Guest blogging and linkbuilding
  • Consistent and engaging social media campaigns via Facebook and Twitter

After the first month, the website achieved the following rankings:

Big Al's Family FitnessCurrent RankPrevious Rank
Gym        4
Boxing Amityville, NY  531
Kids parties Amityville, NY147
Koga Amityville, NY11
MMA Amityville, NY421
Personal Trainer Amityville, NY24
Pilates Classes Amityville, NY444
Senior Fitness Amityville, NY  117
Spinning Amityville, NY  126
Yoga Classes Amityville, NY249
Yoga Classes Merrick, NY320

In one month we were able to get the gym to rank for all of its key terms by providing a better experience for users and helping the search engines to identify the business for all of its offerings. As a result Big Al’s was able to increase its online awareness for its major group fitness classes and its personal training offerings and was able to gear up for the next few months of prepping the site for converting the new leads into members.

We will follow up on the progress of Big Al’s and let you know about the impact of our conversion efforts once they have been implemented over the next few months.

To learn more about our services or for a free SEO evaluation, contact us today.

Daniel Lofaso

Daniel E. Lofaso is the Founder and CEO of Digital Elevator. He loves classic Land Rover Defenders, surfing, and is a BBQ master. Connect with Lofaso on LinkedIn

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