Category: Biotech

HCP Marketing Guide: Integrating Digital Innovation to Deliver Value

Posted on by Daniel E. Lofaso

In today’s highly competitive healthcare industry, reaching healthcare professionals (HCPs) with effective marketing strategies is crucial for pharmaceutical companies, medical device manufacturers, and healthcare service providers. HCP marketing, short for healthcare professional marketing, involves targeting and engaging HCPs to promote products, services, and educational resources. 

This comprehensive guide will delve into the world of HCP marketing, exploring proven strategies and best practices to help businesses stand out and achieve success. Let’s dive in and unlock the secrets to effective HCP marketing.

Challenges marketing to HCPs

Healthcare professionals (HCPs) face a constant influx of information. When they are not engaged in patient consultations or treatments, they dedicate their time to researching disease states, recent advancements in healthcare, and emerging drugs or therapies. 

As pharmaceutical companies undertake market research, patient recruitment, therapeutic category promotion, and drug launches, they accumulate vast amounts of data. This includes clinical trial results, drug efficacy data, prescribing guidelines, and insights into target audiences. 

However, communicating the sheer volume of information to HCPs poses a challenge.

Physicians require concise, valuable, engaging, and easily accessible content. It is crucial to present information to HCPs through appropriate platforms, at optimal times, and in suitable formats.

The responsibility of HCP marketers is to provide value quickly

Pharmaceutical marketers are responsible for sifting through extensive statistics and research to extract the most valuable information for HCPs. As HCPs can only spare time for information that provides genuine value, effectively marketing to them requires a targeted marketing strategy with succinct and valuable messaging.

As the competition in new drug launches intensifies and pharmaceutical companies strive to outperform each other, HCPs are now faced with an unprecedented amount of information. They must consider factors such as drug side effects, safety, patient access, drug efficacy in meeting patients’ needs, payor requirements, and evolving treatment protocols for every new prescription.

On average, the FDA approves roughly 40 to 50 new drugs each year. In 2022 alone, CDER approved 37 novel drugs.

While the information HCPs require to assist their patients in making informed decisions remains unchanged—updates on disease states, available drugs and treatments, prescribing protocols, drug efficiency, and side effects—the medium through which HCPs receive information is evolving.

Introducing digital marketing to traditional methods

Traditional methods of information dissemination and receipt still persist, but digital information channels are thriving. A successful pharmaceutical marketing strategy targeting HCPs necessitates a well-balanced approach encompassing both traditional and digital marketing methods.

HCP marketing poses challenges for pharmaceutical companies unless they are supported by an expert pharmaceutical marketing agency. Marketing to HCPs involves navigating the demands of HCPs themselves, patients indirectly, payors, and the FDA. 

Both HCPs and pharmaceutical companies must adhere to payor requirements and FDA regulations. Stricter guidelines and limitations associated with chronic and rare disease therapies can present additional obstacles.

Pharmaceutical companies are experiencing reduced access to physicians as time constraints prevent meetings with sales representatives. Consequently, pharma companies must elevate their marketing strategies to engage with receptive HCPs, and this primarily entails leveraging digital marketing. Pharma marketers require the necessary resources and tools to target their audience through paid advertising, social media, and to craft messaging that resonates with and provides value for HCPs.

Below are the latest HCP marketing strategies that accomplish the goals of messaging, targeting, and an omni-channel approach.

HCP Marketing Tactics

Programmatic Advertising

Programmatic advertising is the automated process of buying and selling digital ads. When it comes to marketing to busy HCPs, it is, by far, our most recommended marketing strategy for pharma and biotech companies. The caveat here is that programmatic ads require larger budgets than the other recommendations on this page.

Programmatic platforms offer direct access to third-party data that includes websites and apps that are manually vetted to ensure a quality ad experience for the audience. This data allows us to market directly to: 

  • HIPAA-certified healthcare professionals
  • B2B pharma audiences based on conditions
  • Specialty-based physicians
  • Millions of physicians, HCPs, nurse practitioners, physicians assistants, and hospital professionals

Not only are these ads HIPAA compliant, but they are also ideal for the following:

  • Geotargeting: setting physical perimeters around a physical location where ads can be delivered (ex. Pharma conference)
  • Native ads: ads that integrate seamlessly with editorial content.
  • Display ads: banner ads or interactive ads with clear calls to action
  • Reporting on campaign performance

Native ad example

Display ad example

Social Media Ads

65% of physicians use social media for professional reasons

Social media platforms offer healthcare professionals a range of tools to share information, engage in debates on healthcare policy and practice issues, promote health behaviors, interact with the public, and educate patients, caregivers, students, and colleagues. 

By leveraging social media, HCPs have the potential to enhance health outcomes, build professional networks, stay updated on news and discoveries, motivate patients, and provide health information to the community.

When it comes to online communities, physicians frequently join platforms where they can access news articles, listen to expert opinions, stay informed about medical advancements, consult with colleagues on patient-related matters, and establish professional connections. 

These communities serve as spaces for sharing cases and ideas, discussing practice management challenges, making referrals, disseminating research, promoting their practices, and participating in health advocacy efforts. Additionally, a growing number of physicians are utilizing social media to communicate directly with patients as a complement to their clinical care.

A survey conducted by QuantiaMD encompassing more than 4,000 physicians revealed that over 90% of physicians use some form of social media for personal purposes, while approximately 65% utilize these platforms for professional reasons. 

Around one-third of physicians reported active engagement in social networks. Notably, the adoption of social media for both personal and professional use among physicians is steadily increasing.

In contrast to physicians, pharmacists have exhibited a comparatively slower adoption of social media in their professional practices. The utilization of social media platforms within the pharmacist community primarily revolves around pharmacist-specific social networks, driving the growth in their professional use. 

While the engagement of pharmacists on broader social media platforms may be limited, the emergence of specialized networks tailored to their needs has provided a space for pharmacists to connect, collaborate, and share information within their professional domain.

HCP targeting via social media is popular on these platforms

  • Meta (Facebook and Instagram)
  • Twitter
  • LinkedIn
  • TikTok

Public relations

Public relations (PR) plays a vital role in HCP marketing strategies by helping to increase brand awareness and providing opportunities for pharmaceutical brands to be featured in publications that HCPs commonly peruse. The strategic implementation of PR tactics can effectively elevate a pharma brand’s visibility and credibility within the healthcare industry, thus influencing HCPs’ perceptions and decisions.

One of the key advantages of incorporating PR into HCP marketing is the ability to enhance brand awareness. By leveraging various PR techniques such as media outreach, press releases, and thought leadership initiatives, pharmaceutical companies can generate positive media coverage and exposure for their brands. This exposure increases brand recognition among HCPs and fosters trust and credibility, positioning the brand as a reliable source of information and expertise in the field.

Furthermore, PR presents valuable opportunities to secure placements and features in publications that are widely read by HCPs. Medical journals, industry magazines, and online platforms dedicated to healthcare professionals are essential sources of information for HCPs seeking the latest advancements, research findings, and industry trends. 

By strategically partnering with PR professionals and leveraging their media relationships, pharmaceutical brands can secure editorial coverage, interviews, and expert commentary in these publications, effectively reaching and influencing their target audience of HCPs.

When a pharma brand is featured in reputable publications, it not only gains exposure but also enhances its reputation and credibility. HCPs often trust information published in respected industry publications, considering it reliable and valuable in their decision-making process. 

Being featured in such publications can position the brand as a thought leader, with HCPs perceiving it as an authority in the field, thereby increasing the likelihood of brand adoption and preference.

Effective PR strategies also involve building relationships with key opinion leaders (KOLs) and influencers within the healthcare industry. KOLs have significant influence over HCPs’ opinions and decisions, and their endorsement or support of a pharmaceutical brand can be highly impactful. Engaging with KOLs through PR initiatives, such as organizing expert panels, facilitating speaking opportunities at industry events, and collaborating on research studies, can amplify the brand’s reach and influence among HCPs.

Website Considerations

When marketing to HCPs, it’s important to note that a multichannel strategy allows you to be in all the places HCPs may utilize for research. At the foundation of your information sharing is your website, where most of your marketing efforts will point.

This stresses the importance of effective biotech web design and making sure your visuals and sales copy help guide HCPs down the appropriate sales funnels.

For example, the website Marley Drug has a wealth of content on their site related to specific drugs as well as drug comparisons. In a sense, this content caters to HCPs as well as consumers. See the below example of one such topic.

When it Makes Sense to Partner with an Agency

In the fast-paced and information-rich healthcare landscape, effective marketing strategies tailored to healthcare professionals are crucial for pharmaceutical companies to stand out from the competition. 

Many of the top HCP marketing strategies we’ve listed require specialized help and are not often the expertise of in-house marketing team. When this is the case, it makes sense to discuss your goals with a HCP marketing agency who can research, plan, and execute on your marketing alongside your team.

If you need help with HCP marketing, reach out to Digital Elevator today for a custom strategy.

Get a free marketing plan from our team today.


The discovery call is the first step in discussing your business, your goals, and the potential services you need for your marketing or web design campaign.

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35 Best Pharma Websites in 2025

Posted on by Daniel E. Lofaso

Step into our all-encompassing collection featuring the best pharma websites of the year! Within this article, we plunge into the ever-evolving realm of pharmaceuticals to present a lineup of the most inventive, user-centric, and visually remarkable websites that are redefining benchmarks in the field. Ranging from pioneering research establishments to visionary pharmaceutical enterprises, these handpicked websites have been meticulously chosen to spotlight their outstanding designs, instinctive user experiences, and enlightening information. Join us in embarking on a journey through the forefront of digital biotechnology as we applaud the websites propelling remarkable advancements in this domain.

35. Haleon

New to the list is Haleon, a bit more risque on the design side but that is what we like about it. As opposed to the cold and corporate look most pharma companies opt for, this site is a welcome respite with bold branding, dynamic video within the hero section, and an interesting play on the “e” in the logo throughout the site. It maintains the storytelling aspect of modern pharma sites, but includes some product elements that no doubt drive some awareness to items you probably have in your medicine cabinet.

34. Roche: 

Roche’s website showcases a modern and informative platform, providing visitors with insights into the company’s diverse portfolio of diagnostic products and biopharmaceuticals, with a special focus on oncology. Their website is interactive and constantly changing as you scroll through it, providing a refreshing user experience throughout.

33. Alexion:

Alexion Pharmaceuticals’ website highlights its dedication to developing therapies for rare and ultra-rare diseases, aiming to transform patients’ lives. Their website does a great job of using images to help support what they are fighting for.

32. Novartis: 

Novartis’ website features a user-friendly interface with clear navigation, showcasing the company’s commitment to transforming patients’ lives through innovative medicines and cutting-edge research. 

31. Sanagamo Therapeutics:

Sangamo Therapeutics’ website emphasized its leadership in gene editing and gene regulation technologies, aiming to address genetic diseases. Their website is sleek and has great social proof with the doctors in the pictures having the logo of the company. They weren’t just using stock images which is a great touch.

30. Grifols:

Grifols’ website focused on its commitment to advancing healthcare solutions, particularly in the areas of plasma-derived medicines and transfusion medicine. Their persuasive video in The Hero does an amazing job of showing the company’s values and what they aim to achieve.

29. Bluebirdbio:

Bluebird Bio’s website emphasizes its pioneering work in gene therapy, particularly for severe genetic disorders, with a commitment to transforming patients’ lives. There is comfort and diversity through their use of images and font choices.

28. Alnylam:

Alnylam Pharmaceuticals’ website highlights its leadership in RNA interference (RNAi) therapeutics, targeting the root cause of genetic diseases. They have tons of custom graphic designs that elevate the user experience on the site. Small designs often go unnoticed but elevate a website to the next level.

27. Genentech: 

Genentech’s website is praised for its clean design, intuitive navigation, and informative content that highlights its groundbreaking research and biotech advancements. Their approach to graphic design is unique and it makes them stand out amongst competitors. They have a  cartoonish style that is genuinely one of a kind.

26. Gilead:

Gilead Sciences’ website is recognized for its comprehensive scientific resources and well-organized content, providing valuable insights into its antiviral and therapeutic breakthroughs. Their website is simple but highlights their missions effectively and in a way that is delicate to the eye.

25. Biomarin:

BioMarin Pharmaceutical’s website showcase its dedication to developing therapies for rare genetic diseases, particularly in the fields of enzyme replacement and gene therapy. Their website is very sleek and has a minimalist aesthetic that helps keep clutter out of the way when browsing.

24. Johnson and Johnson:

Johnson & Johnson’s website showcases its wide-ranging impact on global health, including pharmaceuticals, medical devices, and consumer healthcare products. They do a good job of reminding users of their breadth of services by having multiple pages explaining brands that they are affiliated with, and case studies highlighting their numbers.

 23. Merck:

Merck’s website features a modern design and provided information about the company’s commitment to advancing healthcare through research and development. They do a great job at highlighting their achievement, displaying their research, and making people at the forefront of their site.

22. Bayer:

Bayer’s website showcases its diverse portfolio, spanning pharmaceuticals, consumer health, and agricultural solutions, with an emphasis on improving lives worldwide. Their website is dynamic and allows for engaging changes as you browse through.

 21. Incyte:

Incyte’s website showcases its focus on oncology and its commitment to developing targeted therapies for a range of cancers. Their hero image is outstanding. It almost looks like a movie poster with how well it was put together.

20. Mattek: 

Mattek’s website showcases a professional and informative design, emphasizing its expertise in providing cutting-edge in vitro tissue models for various research applications. With an easy-to-navigate layout, they also show lots of social proof as to why they can be trusted along with gorgeous graphics. 

19. Vertex:

Vertex Pharmaceuticals’ website has a sleek design, emphasizing the company’s groundbreaking work in cystic fibrosis treatments and its dedication to improving patients’ lives. This website took their animation to the next level by having a video in the background of the words of their header. It is super sleek and aside from that, their entire website is easily traversable with engaging content throughout.

 18. Biotechne:

Bio-Techne’s website highlights its broad portfolio of life science research tools, including reagents, proteins, and diagnostics. Their custom images and easy-to-navigate pages make for a powerful site that can easily get you the information you are looking for. 

17. Horizon: 

Horizon Therapeutics’ website highlights its dedication to rare diseases and its efforts in developing innovative treatments for patients with unmet needs. Their website has numerous videos and infographics that help to raise the quality of their site.

16. Moderna:

Moderna’s website features a clean and modern design, showcasing the company’s pioneering mRNA technology and its contributions to vaccine development. Moderna does a great job of showing its presence by having a simple, yet extremely high-quality website with multiple infographics and dynamic pages.

15. Novita:

Novita has an aesthetically polished and informative website dedicated to advancing the fight against cancer, offering comprehensive insights into cutting-edge research and efforts to find a cure. Their graphics are great, they have 3D animations, aspects of the page that move in and out as you scroll, slightly varying shades of blue to distinguish information, and more. Novita does a great job at making a “simple” website look elegant.

14. Biogen:

Biogen’s website stands out with its user-centric approach, featuring interactive tools, patient resources, and engaging stories of individuals benefiting from their therapies. They have a very basic yet convincing video that can show their entire message all in the facial expressions of the main protagonist.

13. Abbvie: 

AbbVie’s website provides visitors with insights into its diverse portfolio of pharmaceutical products, with a strong focus on research and development for various therapeutic areas. They have a beautiful video in the background of the site and dynamic pages that keep you engaged throughout. 

12. Novavax:

Novavax sets itself apart with engaging visuals that captivate visitors. Through innovative infographics, custom graphic design, and visually striking representations of their vaccine research, Novavax’s website and promotional materials effectively communicate complex scientific concepts, fostering an interactive and immersive experience for users, from scientists to the general public.

11. AtaraBio: 

Atara Biotherapeutics’ website showcases its focus on T-cell immunotherapy for patients with cancer and autoimmune diseases. Their website’s color scheme is very unique and it also aligns with the custom graphics that they have on the sides. The website was clearly very well thought out.

10. Qiagen:

Qiagen’s website features its expertise in molecular diagnostics and sample technologies, contributing to advancements in life science research and healthcare. Their website is easy to navigate and visually appealing. Simple and to the point, yet custom enough to stand out amongst others. 

 9. GSK:

The GSK site was recently updated and sets the tone for what has become the standard look for big pharma websites. A focus on the end-user of their products, patients, rather than HCPs or the drugs themselves. The GSK site makes great use of subtly tying in characteristics from its logo into the design, using lots of visuals and story-telling, and tastefully incorporating the brand’s orange into the site.

8. Akouos: 

Akouos excels at providing a user-friendly website with clear and engaging content about gene therapies for hearing loss, updated with the latest research and clinical trial information. Their website is also very uniform, with the same few colors used throughout, making everything seem together as one which makes it easy for the eyes to navigate through.

7. McKesson:

Mckesson’s website features a sleek and intuitive design with custom graphics, providing easy access to their diverse healthcare solutions and services. Visitors can explore their commitment to improving patient care, optimizing operations, and advancing healthcare through innovative technologies and industry expertise. 

6. SenseiBio:

SenseiBio has an extremely sleek custom graphic design setup that allows for ease of access to the information they are trying to convey. Upon clicking their website, users instantly are intrigued by the images and can easily find out their mission since it is at the top of the page. They do a great job of balancing everything on the page.

5. Parexel: 

Parexel does a great job at making their website feel modern. As you scroll, there is effortless transitions that make you wonder if you were even scrolling in the first place. They do a great job of using social proof as well as authority and custom graphics to make their website look nice and feel trustworthy at the same time. 

4. Ironshore Pharma:

Ironshore Pharma’s website impresses with its stunning, custom graphic design and user-friendly layout, effectively conveying its mission to enhance patient lives through innovative, patient-focused treatment options. Visitors can easily navigate through their ideals, reflecting a commitment to improving healthcare outcomes for patients and caregivers alike. The site has animations, custom graphics, video backgrounds, dynamic elements, etc. 

3. Cambrianbio:

With the Cambrian Bio website, navigating the website is effortless due to the well-organized menu and intuitive user interface. Their custom graphics go a long way to show the user that they care about quality and simplicity. Their color gradients are very appealing and it is what allows them to compete in the top 10, without necessarily having too many cutting-edge animations. They are unique and stand out based on their quality.

2. Inozyme Pharma: 

Inozyme really breaks the mold of your typical pharma website. Their choice of gentle pastel colors makes scrolling through their site a breeze, and they’ve got every category covered for anyone exploring their content. You can easily find information about their treatments while enjoying the pleasing visuals the whole time.

  1. BioAge Labs: 

BioAge Labs’ website boasts a sleek and modern design, reflecting their cutting-edge work in aging research and healthspan extension. With engaging content and user-friendly navigation, the site highlights its commitment to transforming the future of healthcare and improving the quality of life for individuals worldwide. The scrolling feels satisfying with their minimalistic yet futuristic design. They have minimum words to easily get across information, as well as gorgeous and dynamic 3D animations that move with you through the page. Every part of the website just feels clean.  

Want to discuss your next pharma website?

The Digital Elevator team specializes in pharma website design and development. If you have an upcoming project or are looking for some fresh ideas for your existing website, let us know.

51 Best Biotech Websites in 2025

Posted on by Daniel E. Lofaso

Welcome to our comprehensive round-up of the 51 best biotech websites of the year! In this blog post, we delve into the dynamic world of biotechnology to showcase the most innovative, user-friendly, and visually stunning websites that are setting new standards in the industry. From cutting-edge research institutions to forward-thinking biotech companies, these websites have been carefully curated to highlight their exceptional designs, intuitive navigation, and informative content. Our biotech web design agency has built a few of the sites on this list so if you are looking for a partner for your next website project, contact us today.

51. Amgen

Amgen’s website was well-designed, providing visitors with easy access to information about the company’s focus on biotechnology and its breakthrough therapies in various disease areas, particularly oncology and bone health. They have colors that are easy on the eyes, as well as dynamic elements that help the owners seem more relatable and personable.

50. AstraZeneca

AstraZeneca’s website presented a comprehensive view of the company’s diverse portfolio, covering therapeutic areas such as oncology, cardiovascular, respiratory, and more. They have a lot of custom, unique imagery, making their website very appealing. 

49. Biomeriux

The Biomerieux website presents a sleek and user-friendly design, seamlessly blending sophistication with functionality. Intuitive navigation guides visitors through a seamless exploration of Biomerieux’s diagnostic products and services. 

48. Illumina

Illumina’s website highlighted its leadership in genomics and DNA sequencing technologies, playing a significant role in advancing precision medicine. They have a very straightforward design, making it easy for you to find whatever you are looking for on the site.

47. ThermoFisher Scientific

Thermo Fisher Scientific’s website offers an informative platform, showcasing its contributions to life sciences and healthcare research through its wide range of products and services. Their layout is an all-in-one home page where you can find everything from products to news within a few scrolls. 

 

46. ParseBiosciences

The Parse Biosciences website impresses with a modern design focused on single-cell sales at any scale. Its clean layout and high-quality images showcase innovation, while insightful on-site graphs provide detailed information. Custom graphics enhance the user experience, making exploration of Parse Biosciences’ offerings both seamless and visually engaging.

45. Novartis

Novartis’ website features a user-friendly interface with clear navigation, showcasing the company’s commitment to transforming patients’ lives through innovative medicines and cutting-edge research. 

44. Tome Biosciences 

The Tome Biosciences website captivates with a unique and user-friendly design, where navigation involves an engaging drag-and-explore feature. The on-site custom graphics and intuitive navigation create an immersive user experience, making exploration of Tome Biosciences genomics products and services both visually engaging and seamlessly interactive.

43. OpenClinica 

The OpenClinica website stands out for its concise and effective writing, providing clear information about clinical trial solutions. The website’s clean design, coupled with high-quality graphics, reflects a commitment to visual clarity and professionalism. OpenClinica’s use of custom graphics enhances the user experience, ensuring that visitors can easily comprehend and navigate through their comprehensive clinical trial offerings.

42. Neurocrine Biosciences

 Neurocrine Biosciences’ website features its commitment to neuroscience and its focus on developing therapies for neurological and endocrine-related disorders. Their animations add high-quality visuals to the page and make going through the website much more engaging. 

41. McKesson

Mckesson’s website features a sleek and intuitive design with custom graphics, providing easy access to their diverse healthcare solutions and services. Visitors can explore their commitment to improving patient care, optimizing operations, and advancing healthcare through innovative technologies and industry expertise. Their website is similar to their company, they aren’t the flashiest, but they pack a punch in a big way that makes big impacts.

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40. Bluebirdbio

Bluebird Bio’s website emphasizes its pioneering work in gene therapy, particularly for severe genetic disorders, with a commitment to transforming patients’ lives. There is comfort and diversity through their use of images and font choices.

39. Alnylam

Alnylam Pharmaceuticals’ website highlights its leadership in RNA interference (RNAi) therapeutics, targeting the root cause of genetic diseases. They have tons of custom graphic designs that elevate the user experience on the site. Small designs often go unnoticed but elevate a website to the next level.

38. Biogen

Biogen’s website stands out with its user-centric approach, featuring interactive tools, patient resources, and engaging stories of individuals benefiting from their therapies. They have a very basic yet convincing video that can show their entire message all in the facial expressions of the main protagonist.

37. Novita

Novita has an aesthetically polished and informative website dedicated to advancing the fight against cancer, offering comprehensive insights into cutting-edge research and efforts to find a cure. Their graphics are great. They have 3D animations, aspects of the page that move in and out as you scroll, slightly varying shades of blue to distinguish information, and more. Novita does a great job at making a “simple” website look elegant.

36. Genentech

Genentech’s website is praised for its clean design, intuitive navigation, and informative content that highlights its groundbreaking research and biotech advancements. Their approach to graphic design is unique and it makes them stand out amongst competitors. They have a  cartoonish, minority-centric style that is genuinely one of a kind.

35. Allay Therapeutics

The Allay Therapeutics website uniquely expresses support for patients throughout their recovery process by incorporating moons as a symbolic design element. This thoughtful touch, along with custom graphics across the site, creates a visually engaging experience.

34. Sanofi

Sanofi’s website offers comprehensive information about the company’s commitment to global healthcare, spanning areas like vaccines, rare diseases, and diabetes management. Their website is very clean and has a variety of content to consume on the homepage alone. From videos to links to blogs to potential partnerships. They cover all of their bases without making the home page overwhelming.

33. Reflexion 

The Reflexion website makes a dynamic impact with its unique design, featuring elements dynamically converging at the center upon page load. This captivating visual effect sets the stage for a compelling storytelling experience, emphasizing the brand’s dedication to fighting cancer.

32. Regeneron

Regeneron Pharmaceuticals’ website is informative and user-friendly, highlighting its focus on research and development of innovative monoclonal antibody therapies for various diseases. Their unique color palettes and dynamic animations make the website very stimulating and enjoyable to look through. 

31. Agilent

Agilent Technologies’ website showcases its broad range of life science and analytical instruments, contributing to advancements in scientific research and diagnostics. They do a very nice job at displaying all of their work in highlights on their page, allowing for easy access to information.

30. PhoenixBio

The PhoenixBio website makes a dynamic impact with graphics that are constantly in motion, creating an engaging visual experience. The site’s basic yet effective custom graphics play a crucial role in simplifying complex scientific concepts, ensuring a clear understanding for visitors. This combination of motion graphics and simple yet effective visuals reflects PhoenixBio’s commitment to providing an accessible and visually compelling platform for understanding intricate scientific information.

29. Emergent BioSolutions

Emergent BioSolutions’ website showcases its expertise in medical countermeasures, with a focus on vaccines and treatments for public health threats. Their website is very to the point which is very useful for a brand like this one that has one main goal. Their slogan gives us an idea of who they are, and having it multiple times on the home page allows users to associate the brand with those values.

28. Intellia Therapeutics  

Intellia Therapeutics’ website emphasizes its CRISPR-Cas9 gene editing technology and its potential to revolutionize medicine. This website does a great job of using their research as subtle graphics. Most of their website has accents of DNA structures which are very subtle and different from any other company so far on this list. 

27. Cancer Research & Treatment Fund, Inc. (CR&T) 

 The Cancer Research & Treatment Fund’s website offers a clean and user-friendly design, enabling visitors to learn about their impactful efforts in advancing cancer research and treatment. With easy navigation, social proof, and engaging content, the site showcases its commitment to funding groundbreaking studies and providing support to those affected by cancer.

26. Inventia 

The Inventia website excels in maintaining a seamless connection between its color palette and product aesthetics. This cohesive approach enhances the overall visual experience, conveying a sense of unity and attention to detail.

25. Roche

Roche’s website showcases a modern and informative platform, providing visitors with insights into the company’s diverse portfolio of diagnostic products and biopharmaceuticals, with a special focus on oncology. Their website is interactive and constantly changing as you scroll through it, providing a refreshing user experience throughout.

24. AtaraBio

Atara Biotherapeutics’ website showcases its focus on T-cell immunotherapy for patients with cancer and autoimmune diseases. Their website’s color scheme is very unique and it also aligns with the custom graphics that they have on the sides. The website was clearly very well thought out.

23. Incyte

Incyte’s website showcases its focus on oncology and its commitment to developing targeted therapies for a range of cancers. Their hero image is outstanding. It almost looks like a movie poster with how well it was put together.

22. Mattek

Mattek’s website showcases a professional and informative design, emphasizing its expertise in providing cutting-edge in vitro tissue models for various research applications. With an easy-to-navigate layout, they also show lots of social proof as to why they can be trusted along with gorgeous graphics. 

21. Vertex

Vertex Pharmaceuticals’ website has a sleek design, emphasizing the company’s groundbreaking work in cystic fibrosis treatments and its dedication to improving patients’ lives. This website took their animation to the next level by having a video in the background of the words of their header. It is super sleek and aside from that, their entire website is easily traversable with engaging content throughout.

20. Moderna

Moderna’s website features a clean and modern design, showcasing the company’s pioneering mRNA technology and its contributions to vaccine development, including its COVID-19 vaccine. Moderna does a great job of showing its presence by having a simple, yet extremely high-quality website with multiple infographics and dynamic pages.

19. Fujifilm

The Fujifilm Cellular Dynamics website exudes professionalism through the attire of their team, and the language that is used on the home screen. The site’s design features custom graphics that effectively categorize various applications, showcasing a commitment to clarity and precision in their work. 

18. Neuralink 

The Neuralink website delivers a cutting-edge experience, particularly in the implant and surgical robot section where scrolling down dynamically reveals different sections of the implant with brief descriptions of what that piece is there for. This innovative approach enhances user engagement, allowing visitors to explore and understand the intricacies of Neuralink’s technology seamlessly.

17. Qureator

Qureators website has beautiful custom graphics and a central color scheme that is easy on the users’ eyes. They use their dynamic pop-ups to make information easily accessible and easy to understand. You can instantly tell what their company is about within a few seconds.

16. Biotechne

Bio-Techne’s website highlights its broad portfolio of life science research tools, including reagents, proteins, and diagnostics. Their custom images and easy-to-navigate pages make for a powerful site that can easily get you the information you are looking for. 

15. Abbvie

AbbVie’s website provides visitors with insights into its diverse portfolio of pharmaceutical products, with a strong focus on research and development for various therapeutic areas. They have a beautiful video in the background of the site and dynamic pages that keep you engaged throughout. 

14. VintaBio

The VintaBio website impresses with a blend of custom graphics and dynamic images, creating an engaging visual experience. The site prominently features their team, adding a personal touch and highlighting the expertise behind their work. With a focus on custom graphics, dynamic visuals, and team presentation, VintaBio’s website not only communicates professionalism but also provides an insightful and visually appealing journey for visitors interested in their innovative bioinformatics solutions.

13. Be Biopharma

The Be Biopharma website stands out with its constantly changing images at the top, ensuring a dynamic and fresh experience for visitors. The consistency of their color palette is a notable feature, extending seamlessly from the website’s design to the graphics and hues.

 

12. Nodexus

The Nodexus website catches attention with its moving background, creating a visually engaging and interactive experience. The site’s use of custom, color-coded graphics further enhances its appeal, providing a clear and organized presentation of information. 

11. Akouos

Akouos excels at providing a user-friendly website with clear and engaging content about gene therapies for hearing loss, updated with the latest research and clinical trial information. Their website is also very uniform, with the same few colors used throughout, making everything seem together as one which makes it easy for the eyes to navigate through.

10. Totus Medicines

The Totus Medicines website features constantly moving backgrounds across pages, adding a dynamic and visually captivating element to the user experience. Additionally, the site effortlessly incorporates social proof, seamlessly integrating testimonials and reviews, establishing trust and credibility. 

9. Wild

Wild’s dynamic website provides an effortless feel that carries the perfect balance between simple and cutting-edge. Although they have limited colors and elements, the elements that they have are very powerful and engaging, and the colors are very easy on the eyes. These two factors provide an extremely easy user experience which should be every website’s first goal.

8. Qiagen

Qiagen’s website features its expertise in molecular diagnostics and sample technologies, contributing to advancements in life science research and healthcare. Their website is easy to navigate and visually appealing. Simple and to the point, yet custom enough to stand out amongst others. 

7. Plasma Protein Therapeutics Association

The PPTA Global website offers a unique experience, almost embodying the essence of plasma itself. The moving plasma animations and the loading screen resembling plasma contribute to a cohesive and uniform feel throughout the site. The clean navigation bar enhances the user experience, allowing seamless movement and easy access to information. 

6. Ironshore Pharma:

Ironshore Pharma’s website impresses with its stunning, custom graphic design and user-friendly layout, effectively conveying its mission to enhance patient lives through innovative, patient-focused treatment options. Visitors can easily navigate through their ideals, reflecting a commitment to improving healthcare outcomes for patients and caregivers alike. They do what all of the best websites on this list have done but in unison. They have animations, custom graphics, video backgrounds, dynamic elements, etc. They went all out and shows.

5. Armra

Armra is an exceptional website that offers a range of positive features for users. Firstly, its sleek and modern design creates an inviting and user-friendly interface. Visitors can easily navigate the site to explore the various services and products offered. With it having endless custom graphics and being the only e-com website on this list, they do a great job at standing out and making their science-based product, still accessible and understandable to the common person.

4. Kingdom SuperCultures

Kingdom Super Cultures’ website showcases a professional and informative design, reflecting their dedication to innovative microbiome solutions. With user-friendly navigation and gorgeous custom graphics, it is easy to get lost in just how beautiful their site looks.

3. Cambrianbio

With the Cambrian Bios website, navigating the website is effortless due to the well-organized menu and intuitive user interface. Their custom graphics go a long way to show the user that they care about quality and simplicity. Their color gradients are very appealing and it is what allows them to compete in the top 10, without necessarily having too many cutting-edge animations. They are unique and stand out based on their quality.

2. SenseiBio

SenseiBio has an extremely sleek custom graphic design setup that allows for ease of access to the information they are trying to convey. Upon clicking their website, users instantly are intrigued by the images and can easily find out their mission since it is at the top of the page. They do a great job of balancing everything on the page.

1. BioAge Labs

BioAge Labs’ website boasts a sleek and modern design, reflecting their cutting-edge work in aging research and healthspan extension. With engaging content and user-friendly navigation, the site highlights its commitment to transforming the future of healthcare and improving the quality of life for individuals worldwide. The scrolling feels satisfying with their minimalistic yet futuristic design. They have minimum words to easily get across information, as well as gorgeous and dynamic 3D animations that move with you through the page. Every part of the website just feels clean.  

How We Chose the Best Biotech Websites

If it isn’t obvious already, this list is highly subjective. That said, our team has about 15 years of web design experience and we understand the challenges of designing a website based on navigation, user experience, user interface design, graphic design, content management, and storytelling. 

There was an intentional mix of corporate sites that are likely to be less design-heavy, and more cutting-edge sites (our favorite kinds!) that are able to take a bit more risk in their design. You’ll find the sites with the most attractive designs at the top spots, while the more conservative designs will be at the bottom of the list.

In case you’re wondering what goes into the web design process, check out our guide on the topic. If you are looking for a reputable biotech web design company, reach out to us today!

Get a free website proposal from our team today.


The discovery call is the first step in discussing your business, your goals, and the potential services you need for your marketing or web design campaign.

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The Best Healthcare Marketing Agencies in 2025

Posted on by Daniel Lofaso

Reaching target audiences, patient privacy, a fragmented media landscape… getting your healthcare company to stand out from the competition has become more challenging than ever. As healthcare marketing continues to evolve, so should your marketing strategy, making the agency you partner with integral to your success.

At Digital Elevator, we’ve been providing healthcare marketing since 2010 and have a significant track record in which 44% of our clients raise funds, exit, or get acquired. That said, we know other healthcare marketing companies bring unique expertise to the industry, and we want to highlight them here. 

Here’s a hand-selected list of some of the best healthcare marketing agencies that specialize in the health and medical industries. 

Note: I’ll define the ideal client by the typical client type the agency works with. A “small business” is defined as a company that makes under $38.5 million annually, and has less than 1,500 employees. “Mid-market enterprise” is $38.5 million to $1 billion in annual revenue, and has 1,500 to 2,000 employees. “Large enterprise” is over $1 billion in revenue with over 2,000 employees.

1. Digital Elevator

With a specialization in B2B healthcare marketing, Digital Elevator is an ideal partner for brands with goals to scale quickly, raise funds, or get acquired. They have a proven track record with SEO-driven content marketing campaigns, paid lead generation, and highly intuitive web design projects with healthcare companies of all sizes. 

Digital Elevator has a reputation for being considerably more budget-friendly than bigger healthcare marketing agencies that target mid-market and enterprise clients and top off the list due to their longevity within the industry at nearly 15 years. Their team has been integral in the scaling and selling of a division of McKesson and other Fortune 500 clients but tends to focus on emerging healthcare brands with aggressive growth goals.

Specialization:

B2B, healthcare website design, lead generation via SEO, PPC, account-based marketing and content marketing

Ideal client:

Small business to mid-market enterprise

Client examples:

McKesson, DuvaSawko, Ventra Health

2. IPG Health

Comprised of over 20 full-service agencies and 18+ specialized agencies, IPG’s team of over 6,500 provides services across digital marketing, communications, data and analytics, and creatives. For innovative and high touchpoint marketing campaigns on a national or international scale, one of IPGs marketing or specialty companies can likely assist in creating something memorable. 

Specialization:

Full-service agency of record (AOR), public relations, market research, healthcare policy

Ideal client:

Large enterprise

Client examples:

Cologuard, AstraZeneca, Lilly

3. Ogilvy Health

Ogilvy Health is a global network that operates in the healthcare marketing and business solutions sector. The organization works with various clients, including pharmaceutical and biotechnology companies, medical centers, insurance providers, government health policy makers, and consumer health and wellness brands. 

Their approach combines local market knowledge with global capabilities, allowing them to address diverse healthcare communication needs. Ogilvy Health’s scope extends beyond traditional health and wellness brands, as they aim to assist various businesses in integrating health-conscious messaging into their branding. The company adapts to different market conditions and project timelines, drawing on their experience across the healthcare industry landscape to develop marketing strategies and business solutions.

Specialization:

Branding, data and analytics, public relations

Ideal client:

Large enterprise

Client examples:

Bristol Myers Squibb, abbvie, Johnson & Johnson

4. Healthcare Success

Healthcare Success is a specialized marketing and advertising agency that focuses exclusively on the healthcare sector. The company offers a comprehensive range of services designed to assist healthcare organizations in patient acquisition, brand enhancement, and professional outreach. 

Their client base is diverse within the healthcare industry, encompassing hospitals and health systems, multi-location medical practices, addiction treatment centers, long-term care facilities, pharmaceutical and biotechnology companies, medical device manufacturers and private equity firms in the healthcare space. By concentrating solely on healthcare, Healthcare Success aims to provide targeted marketing solutions that address the unique challenges and regulatory environment of the medical field.

Specialization:

Patient acquisition, digital marketing, marketing AOR

Ideal client:

Small business

Client examples:

Texas Endovascular, SynergenX, Pomona Valley Health Centers

5. Cardinal Digital Marketing

Cardinal Digital Marketing is a healthcare-focused digital marketing agency with over ten years of experience in the field. The company specializes in developing marketing solutions for multi-site healthcare groups, with an emphasis on HIPAA compliance to address the privacy concerns inherent in healthcare marketing. Their services encompass patient acquisition strategies, digital transformation initiatives, and brand creative development.

Cardinal Digital Marketing’s strategies are designed to be highly targeted and measurable, aligning with the specific performance metrics and parameters set by their healthcare clients. The company positions itself as a partner for healthcare organizations seeking growth through digital marketing channels while maintaining regulatory compliance.

Specialization:

Multi-site healthcare groups, patient acquisition, digital transformation

Ideal client:

Small business to mid-market enterprise

Client examples:

ATI Physical Therapy, greater good health, Southern Veterinary Partners

6. PatientGain

PatientGain helps healthcare and medical practices acquire new patients. Unlike other providers on this list, their services are packaged-based, allowing their customers to choose the level of service that suits their requirements and budget.

Using a mix of online and offline marketing strategies, PatientGain offers a price-friendly service that commoditizes the marketing experience. From prepackaged services to individualized services, medical groups can order digital marketing, chatbots, social posts, marketing emails, SMS alerts and more from this budget provider.

Specialization:

A la carte and pre-packaged digital marketing services

Ideal client:

Small business

Client examples:

None listed

Healthcare Marketing with Digital Elevator

Healthcare marketing success is accomplished by understanding customer journeys, buying cycles, and consumer psychology and meeting these prospects during the various stages of discovery.

At Digital Elevator, we create marketing strategies specialized for B2B healthcare brands that require multichannel touchpoints accomplished from search engines, paid ads, social platforms, and amazing websites. To discuss how we can help you, contact us today.

10 Biotech eCommerce Marketing Strategies that Unlock Growth

Posted on by Daniel Lofaso

With high-value items, complex technical specifications, and often lengthy purchasing cycles involving multiple stakeholders, standard biotech eCommerce marketing strategies frequently fall short. Here’s where a sophisticated, multi-channel marketing strategy that builds authority, targets specific buyers with precision, fosters trust, and streamlines the complex purchasing journey comes into play. 

At Digital Elevator, we understand this intricate ecosystem, providing Fortune 500-caliber marketing strategies specifically adapted to help life science and biotech companies in challengin markets looking to gain a competitive advantage.

Here’s our list of 10 effective biotech eCommerce marketing strategies to support your website sales today.

Table of Contents

Use Content Marketing to Educate, Engage, & Establish Authority

Content marketing in biotech tends to work best when it is driven by keyword research. When you can create content that both engages and converts and is steeped in topics your audience is interested in, that’s a recipe for success.

But content marketing is not strictly limited to blogging; one of my favorite examples is this resource from Thermo Fisher:

This resource has the following SEO metrics:

  • it drives an estimated 6,100 organic visits per month
  • the equivalent PPC traffic would cost $7,600 per month
  • it ranks for 3,700 keywords
  • it has earned links from 47 referring domains

When considering content marketing, try to infuse keyword research into the topics you select and get creative with resources like the above. 

Learn more about biotech content marketing strategy

Search Engine Optimization (SEO): The Foundation for Discovery

For biotech eCommerce sites with potentially vast and complex product catalogs, SEO is the bedrock ensuring researchers can find the specific reagents, kits, or instruments they need. This requires optimizing product and category pages for the precise, high-intent keywords scientists use when they are ready to procure (e.g., “buy anti-CD3 antibody online”, “[catalog number] price”, “ELISA kit for human IL-6”). 

Go beyond basic descriptions; incorporate keywords naturally into titles, meta descriptions, H1s, detailed product information, and image alt text, focusing on scientific accuracy and relevant applications.

For example, this product page from iQ Biosciences has it’s H1 optimized for the keyword “Cynomolgus Monkey Peripheral Blood Mononuclear Cells” and the title tag is optimized for “Buy Cynomolgus Monkey PBMCs” to inform searchers of the transactional nature of the page.

Technical SEO is equally critical. Implement a logical site structure with clear categorization (by research area, technique, product type) and utilize Schema.org Product markup to provide search engines with structured data like price, availability, and SKU, enhancing visibility through rich snippets. Ensure your site architecture allows easy crawling and indexing of all product variations and technical resources, making your complex offerings discoverable amidst the digital noise.

Learn more about biotech SEO strategy

Link Building: Earning Credibility Signals

High-quality backlinks can significantly boost your website’s authority and search rankings. Link building for biotech eCommerce isn’t often about quantity – even the biggest brands only have a handful of links to product or category pages – it’s about earning relevant links from reputable sources within the life sciences ecosystem. 

While it is easy to say the focus should be on acquiring backlinks from respected academic journals, industry news publications (like Fierce Biotech or BioSpace), scientific societies, university research labs, collaborators, and complementary technology providers, the truth is that these types of links are extremely difficult to solicit. 

Given what I said above about quality over quantity, the easiest way to earn links in the biotech industry is by exploring guest blogging opportunities on contextually relevant websites. 

Go to Google and type in the below to find opportunities:

While not as strong as linking directly to target URLs, domain-level links from company-relevant industry directories can also be helpful for early-stage link campaigns. 

If content marketing and SEO help with cold and warm audience awareness, Google Ads are a quick way to target highly qualified buyers. 

Google Ads offers a powerful way to capture high-intent search traffic and drive immediate visibility for specific biotech products or services.

Focus your PPC campaigns on highly specific, bottom-of-the-funnel keywords that indicate purchase intent, such as exact product names, catalog numbers, specific research applications (e.g., “CRISPR transfection reagent”), or competitor brand terms. 

Utilize negative keywords aggressively to filter out irrelevant searches (e.g., academic research papers, job postings) and maximize budget efficiency.

Optimize campaigns not just for clicks, but for valuable conversions like quote requests, demo sign-ups, or high-value product purchases. Consider using audience targeting features to reach specific demographics or remarketing lists, ensuring your ads are seen by the most relevant researchers and procurement teams.

    LinkedIn Account-Based Marketing (ABM): Engaging High-Value Targets

    LinkedIn is an invaluable platform for your biotech ABM strategy, and this approach allows for highly targeted engagement with key prospects. Start by identifying your ideal customer profile and building target account lists, which might include specific pharmaceutical companies, research universities, or contract research organizations (CROs). 

    You can leverage LinkedIn Sales Navigator and the platform’s robust targeting options (by company, job title, industry, seniority, specific skills) to precisely reach the decision-makers and influencers within these accounts, such as Principal Investigators, Lab Managers, R&D Directors, or Procurement Heads, but with the right targeting settings, the LinkedIn Ads algorithm will usually do a great job on its own.

    Develop personalized messaging and tailored content streams specifically for these target accounts and roles. Share relevant case studies, white papers, or webinar invitations that address their specific research interests or operational challenges. 

    Be sure to avoid the common mistake of exclusively targeting bottom of funnel call-to-actions; remember to nurture contacts with brand awareness content, case studies, and buying guides before going for the kill.

    Learn more about biotech ABM strategies for LinkedIn Ads

    User Experience (UX): Facilitating the Scientific Buying Journey

    Once potential customers land on your site, the user experience (UX) plays a critical role in turning interest into action. Researchers and procurement teams expect quick, intuitive access to complex information—if they can’t find what they need fast, they’ll move on. A UX- and design-focused approach helps deliver that clarity, ultimately driving higher conversions and sales.

    For example, on a project we conducted with iQ Bio, we conducted a survey targeting their key demographic to gather feedback on a specific product page. We asked about first impressions, page clarity, lingering doubts, and overall interest. Using those insights, we refined the page content and layout—applying both user feedback and proven UX best practices recommended by our team.

    The site saw a 51% increase in eCommerce conversion rate, and a 19% revenue increase.

    When paying for more ads month-over-month or investing in longer-term SEO campaigns is off the table, consider a UX project to increase conversions to pages that you want to boost revenue for.

    Conversion Rate Optimization (CRO): Maximizing Website Performance

    UX and CRO work hand-in-hand but are technically different strategies.

    Driving qualified traffic is essential, but converting that traffic into leads or sales requires continuous optimization. Conversion Rate Optimization (CRO) is the systematic process of refining your website elements to improve the percentage of visitors who take desired actions.

    For biotech eCommerce, this involves more than just tweaking button colors; it requires a data-driven approach using tools like A/B testing, heatmaps, session recordings, and user feedback surveys to understand how scientists and procurement teams interact with your site.

    Focus CRO efforts on critical conversion points in the biotech buyer journey:

    • Test different layouts for product pages to see which best presents complex technical data and validation results.
    • Optimize the clarity and prominence of calls-to-action (CTAs) for requesting quotes, downloading protocols, or contacting technical support.
    • Analyze user behavior to identify friction points in the checkout or quote request process, simplifying forms and clarifying steps.

    Even small, incremental improvements identified through rigorous CRO can significantly impact lead generation, sales revenue, and overall marketing ROI, as demonstrated by the 51% lift in eCommerce conversion rates achieved for iQ Biosciences through targeted CRO.

    Building Trust & Credibility on Your Product Pages

    Researchers and procurement teams need absolute confidence in product quality, consistency, and compliance before making a purchase. To enhance this confidence and to increase sales, prominently display:

    • relevant certifications (ISO, FDA, GMP) 
    • validation data demonstrating product performance
    • links to peer-reviewed publications citing your products
    • compelling customer testimonials from reputable institutions
    • detailed case studies highlighting successful outcomes
    • client logos 

    Some of the favorite trust factors we recommend to clients include third-party review or citation embeds like Select Science or BiozStars.

    Video Marketing: Visualizing Complex Science (& Thought Leadership)

    We’re seeing a strong trend toward video content, now more than ever, and we’re recommending it as a key strategy for our clients. Another major trend is diversifying traffic sources, and video content presents a great opportunity to do so, especially when published on YouTube and repurposed on platforms like LinkedIn. Here’s some data to support this shift:

    Video offers a uniquely powerful medium to communicate complex scientific concepts and showcase biotech products in an engaging and accessible manner. Utilize video marketing to create compelling product demonstrations that clearly illustrate protocols or instrument operation, animated explainer videos that simplify intricate biological pathways or technological principles, and expert interviews featuring your scientists discussing research applications or industry trends, like this example from Select Science.

    For me, the above example is the simplest and easiest way to get video content out on social media and capitalize on the thought leadership trend.

    Public Relations (PR): Amplifying Innovation and Reputation

    Our clients often come to us and ask questions like:

    • How can I get more brand awareness?
    • How can I come up in more LLM searches like ChatGPT?
    • How can we do more thought leadership?

    Digital PR, or just PR, can do all of the above.

    Public Relations plays a vital role in shaping perception, building credibility, and amplifying key messages within the biotech industry. Develop proactive relationships with journalists, editors, and influencers at relevant industry publications (e.g., Nature Biotechnology, STAT News, Endpoints News) and scientific news outlets.

    Beyond press releases, position your company’s executives and senior scientists as thought leaders by securing speaking opportunities at industry conferences and contributing expert commentary or bylined articles to relevant publications. Effective PR in biotech involves translating complex scientific achievements into engaging narratives that resonate with investors, potential partners, customers, and the broader scientific community, thereby enhancing brand reputation and supporting overall business objectives.

    Integrating Strategies for Biotech eCommerce Success

    Thriving in the biotech eCommerce market requires a sophisticated, integrated digital marketing strategy tailored to its unique audience and challenges. Success hinges on moving beyond isolated tactics and weaving together multiple channels – from foundational SEO and authoritative Content Marketing to precision-targeted Google Ads and LinkedIn ABM, seamless User Experience, continuous Conversion Rate Optimization, proactive Trust building, engaging Video Marketing, strategic Link Building, and reputation-enhancing Public Relations.

    By implementing these strategies in concert, biotech companies can effectively reach and engage researchers, scientists, and procurement teams, guiding them through the complex buying journey. An integrated approach ensures your innovative solutions gain the visibility they deserve, builds lasting credibility, and ultimately drives sustainable growth and revenue for your eCommerce platform. 

    Unlock eCommerce Growth for Your Biotech with Digital Elevator

    Ready to elevate your biotech eCommerce marketing and achieve measurable results? Contact Digital Elevator today for a free custom strategy session with one of our experienced biotech marketing experts and let’s build your blueprint for success.

    Biotech SEO Strategies for Top Rankings [+ examples]

    Posted on by Daniel E. Lofaso

    Biotech SEO is most successful when fundamental SEO – on-page, site architecture, technical – is done correctly, given the relative niche of most products and services. Most biotechs get this wrong, presenting an opportunity for SEO-driven efforts to enjoy increased market share. Couple foundational SEO with link building and digital PR, and you have a recipe for success.

    If you are trying to rank your biotech website and earn free search engine traffic, the focus areas of your SEO campaign can admittedly be difficult to triage.

    This guide will outline an SEO strategy tailored for biotech companies, encompassing key aspects such as on-page optimization, SEO-driven content marketing, and off-page SEO techniques.

    These are many of the strategies we use at our biotech SEO agency to help rank sites in competitive verticals that need to capitalize on gaining market share.

    On-Page SEO is the Foundational Work Driven by Keyword Research 

    In biotech SEO, the range of niche products and services is vast, meaning smaller brands with superior SEO can often compete on the big stage. This also relates to keyword difficulty (KD) scores of important keywords being considerably lower than most industries, often presenting an opportunity to rank quickly when fundamental SEO is put in place. The primary fundamental factor being on-page SEO.

    On-page SEO refers to the optimization of your website’s content and structure. This includes things like the implementation of keyword research, title tags, meta descriptions, site speed and internal linking.

    Each of these subtopics deserves guides of their own, so rather than trying to drill down into each area, I’ll provide my most actionable recommendations.

    Keyword research

    At the end of the day, people are still typing words into search engines and looking for applicable results. The key terms there being “applicable,” or contextually relevant results. 

    Google ultimately decides what the intent is of each search, so any good keyword research involves an understanding of the intent of a search as well as:

    • Keyword volume
    • Keyword difficulty 

    When selecting the keywords you want to target for your biotech, it is important to implement them according to the appropriate sections of your site. For example:

    Transactional intent keywords

    These are for users who want to buy something now. I’d recommend these for your product or service pages specifically. 

    For example, a search for “research lab management software” is highly transactional in intent and is representative of a searcher looking to buy software. As shown in the example below, this is an opportunity to target a service page (or in this example, the homepage) of your site to the search.

    On the other hand, another intent might be centered around seeking information.

    Informational intent keywords

    For example, a how to search like the below is more informational and is better-suited as a blog or resource rather than a service page.

    When creating a new SEO campaign, we always prioritize the “money-making pages” over the informational-type pages. Commercial intent keywords, and therefore pages, are considered bottom of the funnel and where you want to focus your keyword research and content efforts before trying to drive more traffic with informational intent searches.

    While a user might land on your site from an informational search, it’s the money-making product or service pages that convert them into customers.

    Other areas to focus on for on-page SEO include:

    1. Title Tags and Meta Descriptions:

    Title tags and meta descriptions are the snippets of text that appear in the search engine results pages (SERPs). They are an important factor in determining whether or not people will click on your website.

    Title tags should be no more than 60 characters long and should include your target keyword. Meta descriptions should be no more than 160 characters long and should provide a brief overview of your website’s content.

    Ahrefs has a cool title tag and meta description generators you can use to get results like this:

    2. Header Tags:

    Header tags are used to structure your website’s content and to indicate the hierarchy of information on each page. Search engines use header tags to understand the main points of your website’s content and to rank your website for relevant keywords.

    Use h1 tags for the main title of your page, h2 tags for subheadings, and h3 tags for sub-subheadings, infusing relevant keywords into each to try to rank for as many keywords as possible.

    3. Image Alt Text:

    Image alt text is the text that appears in place of an image if it cannot be displayed for some reason. It is also used by search engines to index your images and to understand the content of your website.

    Image alt text should be descriptive and should include your target keyword. To save time, check out this AI image alt text generator.

    4. Website Speed:

    Website speed is a critical factor in SEO. If your website takes too long to load, people will abandon it and you will lose traffic. It is also a ranking signal.

    There are a number of things you can do to improve your website speed, such as optimizing your images, using a content delivery network (CDN), and minifying your code. Use a tool like GTmetrix to analyze pagespeed and get actionable insights.

    Site speed improvement, in general, is usually a task best suited for development teams in conjunction with server or hosting experts.

    5. User Experience:

    User experience (UX) is another important factor in SEO. If your website is difficult to use, people will not want to spend time on it.

    Make sure your website is easy to navigate and that your content is easily readable. You should also make sure that your website is mobile-friendly, as more and more people are accessing the internet from their smartphones and tablets.

    For example, the below homepage is an example of poor UX. It is not immediately clear what action a user should take when they land on the page, what buttons to press, what menu options to click, or how the site can help me. This design, in all likelihood, would result in decreased leads.

    biotech seo and bad UX

     

    Links & Domain Rating: Understanding the Landscape

    Before embarking on any SEO campaign, it is important to conduct a thorough SEO competitor analysis to gain insights into the strategies employed by your rivals. This involves identifying your top competitors’ rankings, analyzing their website structure and content, and evaluating their backlink profiles. 

    For example, check out the below example of a search engine results page (SERP) pulled from SEO software Ahrefs. The top five sites for the search “cloud lab as a service” provide us with a few important qualitative and quantitative link metrics that give an understanding of the competition:

    The DR and Domains columns indicate the domain rating and the amount of referring domains the URL has, respectively. The higher the DR, the more difficult it might be to rank for the keyword. In this case, the highest DR on this search is a DR57.

    The referring domains range from 0 to 97, but the 97 referring domains are for the result that showcases a homepage, so that naturally would have more links.

      If my site were relatively close in DR (say, 35-55), good on-page coupled with three backlinks would likely secure my spot in the top three.

      Site Architecture Driven by Keyword Research & Logic

      Site architecture updates are usually a quick win that we implement after conducting keyword research. These are most impactful when implemented into the top menu as well as drop-down menu’s as indicated in this example.

      Standalone product pages that may be revealed by keyword research can be implemented into top menus and mega-menus to help place emphasis on these pages from a crawling standpoint and from an user experience standpoint.

      This is an opportunity to build upon internal links and, when necessary, create static product and service page content that will help drive bottom of the funnel visits for commercial intent keywords.

      But don’t stop with static pages in your drop downs, linking to your best resources is also a great way to increase exposure and provide added weight to your internal links for things like blogs or guides like in this Halo Labs example.

      SEO-driven Content Marketing for Biotech

      The topics you cover as part of your SEO strategy matter and should be planned strategically. This where SEO and content marketing overlap, although we recommend SEO-driven content marketing for our biotech clients.

      For example, considering business impact alongside your content marketing efforts is important to help with lead generation or monetization. For example, check out this asset from ThermoFisher on Useful Numbers for Cell Culture.

      biotech seo content marketing

      This SEO-driven resource ranks for over 3,000 keywords, has earned 46 links, and has an equivalent value of $7,400 per month if the same traffic was generated via Google Ads.

      When to Utilize Digital PR for SEO Gains

      Modern day SEO recommends the organic, as opposed to forced, building of links and brand mentions. The best way to do this is via digital public relations (PR). 

      For biotechs that are trying to get in front of partners, investors, or pharmaceutical executives, getting exposure in major media outlets is good for business and for SEO. When you get featured on media outlets, they will often mention your brand or link to your website, both of which are search engine signals that can help to rank your website.

      For new brands, this is often an ideal starting point for off-page SEO, as it builds trust signals with search engines that will help reinforce additional SEO efforts. When goals are related to brand awareness, we usually recommend digital PR strategies to help clients get featured in industry publications and to build the associated backlink profile.

      Keep in mind, ranking individual pages for target keywords involves a bit of a different link building strategy, and that is where many life science companies leverage Biotech SEO agencies. Where digital PR often generates brand mentions or links to the homepage, ranking individual URLs is an entirely different endeavor. 

      Should I Go In-house or Use an Agency for SEO?

      The decision of whether to handle your SEO in-house or hire an agency is a complex one. There are a number of factors to consider, such as your budget, your in-house expertise, and your desired level of control.

      If you have a large budget and a team of experienced SEO professionals, you may be able to handle your SEO in-house. However, if you have a limited budget or in-house expertise, you may want to consider hiring an agency.

      A biotech SEO agency can provide you with several benefits, such as access to expert SEO professionals, access to specialized tools and resources, and a proven track record of success.

      There are additional considerations for SEO and launching campaigns as well.

      There can be an opportunity cost in not working with a marketing agency.

      The time it takes to get something to market matters. 

      If a marketing agency can take something to market in half the time it takes an in-house team, consider the impact that can have on your business. 

      Those potentially untapped leads will be further along your sales cycle, and the ROI from investing in marketing with an agency will have a significant business impact compared to trying to save money using an in-house team that has a different focus. 

      As you plan ahead or are getting SEO budgets together, consider the opportunity cost of not launching marketing campaigns quickly and effectively.

      Get a free SEO strategy from our team today.


      The discovery call is the first step in discussing your business, your goals, and the potential services you need for your marketing or web design campaign.

      Let’s Talk

      5 Expert Medical Device Marketing Strategies for Optimal Engagement and Conversion in 2025

      Posted on by Daniel E. Lofaso

      In the competitive landscape of medical device marketing, the quest to effectively reach healthcare professionals and decision-makers has always been difficult. 

      The dynamic nature of the healthcare industry demands a strategic approach that not only showcases the technical prowess of your medical devices but also establishes trust, addresses pain points, and offers tailored solutions. 

      By the end of this blog, you will be able to create strategic approaches in your marketing that will help your medical devices stand out.

      In this guide, we delve into five expert-level tips that can elevate your medical device marketing game. From crafting content that resonates with your buyer persona to leveraging the power of paid advertising and SEO, these strategies are designed to create a robust marketing framework that resonates with your target audience, builds credibility, and drives meaningful conversions. 

      Table of Contents

      Create Content for Your Buyer Persona

      One of the key pillars of successful medical device marketing is tailoring your content to your specific target audience or buyer persona. As highlighted in our article on HCP marketing, understanding the pain points, challenges, and needs of your audience is crucial. 

      For example, this resource by McKesson on lab solutions for urgent care facilities is a prime example of tailored content. As McKesson provides lab solutions that are related to the topic, not only are they introducing themselves as a solutions provider but they are doing it in a way that is first and foremost beneficial to the end reader by showcasing how these solutions provide faster results and better patient experience.

      By developing in-depth knowledge about the healthcare professionals (HCPs) and decision-makers who are likely to engage with your medical device, you can create content that resonates with them, address their concerns, provide solutions to their problems, and showcase the benefits of your device in a language that speaks directly to their expertise. 

      By showing that you understand their unique challenges and can provide valuable solutions, you’re more likely to build trust and credibility.

      Outsource Content Marketing for Expertise in Conversion-focused Content

      While you’re an expert in medical devices, you may not be an expert at creating persuasive and effective sales copy or understanding how to utilize content marketing to drive more leads and sales.

      This is where outsourcing content creation comes into play. By partnering with vendors that specialize in biotech content marketing and offer different areas of expertise – graphic design, marketing, writing, etc. – you can take your medical device marketing beyond the merits of the product itself.

      At Digital Elevator, we focus on SEO-driven content marketing for biotechs, meaning we couple effective content with search engine keyword volume research. 

      For example, this resource from ThermoFisher Scientific on “Useful Numbers for Cell Culture” is a great example of conversion-focused content. Here’s why:

      1. It provides an easy-to-use reference point for the target audience to utilize
      2. The page ranks for over 1,100 keywords (according to Ahrefs), including “useful numbers for cell culture” which gets an estimated 2,300 searches per month alone
      3. The resource naturally introduces relevant product categories as ThermoFisher understand that a searcher looking for appropriate cell culture dishes and flasks may need to purchase more based on this resource

      Whether it’s crafting engaging articles, designing visually appealing infographics, or producing persuasive marketing copy, outsourcing ensures that your content is not only accurate but also captivating. 

      Your Website as Your Primary Sales Tool

      In medical device marketing, your website serves as more than just an online presence; it’s a dynamic platform that can drive your sales and conversions. Your potential customers, whether they are healthcare professionals or decision-makers, often turn to your website for detailed information before making purchasing decisions. 

      Your website should function as an intuitive and informative hub that not only showcases the features of your medical devices but also educates visitors about its applications, benefits, and real-world user experiences.

      To achieve this, focus on incorporating captivating visuals, user-friendly navigation, and compelling Calls to Action (CTAs) strategically placed throughout your website. Include detailed product descriptions, case studies, success stories, and any relevant certifications or awards that underline the credibility of your medical device. By creating a seamless online experience, you can capture leads, nurture prospects, and guide them through their decision-making process.

      Let’s look at the following example from Qiagen. On their website, can easily navigate with their simple menu bar at the top, a panel of rotating images with different CTA’s, and multiple custom graphics related to applications. This home page is an example of a good sales tool as it helps funnel visitors down a path with an easy-to-use interface and site structure. 

      An additional aspect of using a website as a sales tool is building trust and credibility. It’s one thing to say “our products are the best” and another when other trusted references do it for you.

      Throughout their website they have littered several instances of subtle social proof. For example, in their case stories section, they have multiple doctors talking about how great and effective their products are. This gives Qiagen respect and authority, resonating with their potential customers as these claims come from third-party clients.

      In another social proof example, at the top of this page, we see the logos of brands Qiagen is associated with. These provide a subconscious level of social proof and credibility that a visitor would likely take comfort in should they be considering using the brand. Second, they have a blog section with informative articles that establish them as a thought leader in the space. 

      Leverage Paid Ads to Fill Your Sales Pipeline

      Paid advertising is a strategic avenue for accelerating your medical device marketing efforts. Google Ads, as highlighted for search intent, allow you to capture the attention of ideal clients actively searching for relevant keywords related to your device(s). This ensures that your product is visible at the precise moment when potential customers are seeking solutions. 

      Below, we see two different ad types. The top ad with pictures are Google Shopping Ads while the second are Google Search Ads. This is valuable real estate for brands that want to get in front of searchers with purchase intent.

      Additionally, LinkedIn ads are also effective for targeting Ideal Customer Profiles (ICPs) in the medical field. The platform’s advanced targeting options enable you to reach specific job titles, industries, and professional demographics.

      Related: Biotech Account-Based Marketing Strategy for LinkedIn Ads

      For these ad types, it is recommended to partner with a company experienced with biotech paid media so that they can evaluate and recommend paid advertising opportunities on a case-by-case basis.

      SEO for Full-Circle Sales Cycle Awareness & Lead Generation

      SEO can drive organic traffic, generate leads and ensure a continuous flow of engaged prospects through the various stages of your sales funnel. For medical device sales specifically, an SEO plan should revolve around:

      • Product pages
      • Category pages (see example below)
      • Supporting content to drive traffic and brand awareness

      For example, the below page from DRE Medical appears to have invested in some SEO in order to rank this page on ENT Equipment.

      They rank number 1 for key high purchase intent keywords such as “ent medical supplies,” “ent equipment” and others related to their product offerings. This is an example of bottom-of-the-funnel SEO as it relates to purchase intent. 

      The site also does a good job of funneling search traffic for top-of-the-funnel searches with its medical glossary, which ranks for general searches like “nasalplasty” or “fulguration.”

      Related: Biotech SEO: 5 Strategies for Top Rankings

      If your company doesn’t have in-house staff to constantly work on developing your SEO for the medical devices, it is strongly encouraged that you partner with an agency that can help make sure your medical devices don’t slip through the cracks.  

      Incorporating these expert-level tips into your medical device marketing strategy can position your brand for success, resonate with your target audience, and enhance your overall marketing effectiveness.

      Biotech Account-Based Marketing Strategy for LinkedIn Ads 

      Posted on by Daniel Lofaso

      Account-based marketing (ABM) is the holy grail for biotech companies that sell complex products to institutional buyers, healthcare providers, and scientific decision-makers. But without a way to get in front of those hard-to-reach stakeholders, even the most brilliant strategy falls flat.

      LinkedIn is the only platform that allows biotech marketers to surgically target exact job titles, industries, and company sizes. Combine that with an ABM framework, and you have a predictable, scalable way to drive demand from your highest-value accounts.

      Here’s how to build a LinkedIn ABM strategy, based on our biotech PPC expertise, that generates real results in biotech—without bloated prospect lists or wasted ad spend.

      Table of Contents

      Build Your Targeting Strategy Without Uploading a List

      The traditional ABM playbook starts with a static list of target accounts. While you can buy a list from a site like BioPharmaGuy and upload it into LinkedIn, you can skip this step (and expense) and let the LinkedIn algo do the heavy lifting.

      If you already have a list of companies you want to target, that’s fine, too. You’d just want to consider testing an uploaded list versus something LinkedIn targets based on the parameters you set up.

      According to our LinkedIn Ads manager, Piper, she gives the following advice:

      Regarding LinkedIn list uploads, they can be highly effective, however, the success of list targeting depends on a few factors:

      • Match Rate: LinkedIn requires at least 300 matched profiles to run ads. The match rate depends on the quality of the data (company domains and LinkedIn profile URLs help).
      • Engagement Strategy: If the list is small, layering additional targeting (like job functions or seniority) can help broaden reach while keeping it relevant.
      • Campaign Objective: Lists work particularly well for account-based marketing (ABM), retargeting, or precise outreach.

      Company lists typically have a better match rate than contact lists; however, contact lists are good for retargeting.

      Personally, we like to let LinkedIn do the heavy lifting, using Campaign Manager to target, for example:

      • Company industry: Biotechnology, pharmaceuticals, medical devices
      • Company size: Focus on mid-market and enterprise buyers (51+ employees)
      • Job titles and seniority: R&D Directors, Clinical Operations, Procurement Managers, Lab Heads
      • Groups and interests: Life sciences professionals, biotech investors, or niche verticals (e.g., cell and gene therapy)

      This approach allows your targeting to scale and self-optimize without the manual headache of building and maintaining a CSV.

      Segment Cold, Warm, and Hot Audiences for Funnel Control

      Biotech buyer journeys are complex and don’t happen in a linear fashion. By using segmentation to target leads by behavior, you’ll have a better chance of peaking the interest of your top, middle, and bottom funnel prospects.

      Segmenting by funnel stage ensures you serve the right message at the right time:

      • Cold (top of funnel)
        • Focus on messaging that highlights the company’s biotech innovations, value proposition, and mission to build the initial awareness layer.
        • You’ll typically want to run this for at least 30 days to get LinkedIn enough data to see who is interacting with your ads. The goal here is not conversions but to get biotech prospects to click your ads and visit your website so you can retarget them and nurture them.
      • Warm (middle of funnel)
        • Use LinkedIn’s website visit tracking and retargeting lists to create engagement-based campaigns.
        • Incorporate diverse content types such as case studies, testimonials, white papers, press releases, and other resources on the website to your ads.
        • These people are only targeted after they’ve interacted with the cold layer since they now know about what you do and the problems you solve for. 
      • Hot (bottom of funnel)
        • BOFU campaigns will be introduced only after sufficient engagement is observed (like the interaction with multiple content pieces, a pricing page, or contact forms).
        • The warm segment has familiarity with your brand, has demonstrated interest from what we can see from our retargeting layers, and has shown some sort of purchase intent.

      Use separate campaigns and creatives for each stage to keep performance optimized. More on that below.

      Ad Types That Work for Biotech ABM

      Different ad formats shine at different stages of the funnel—and cost plays a big role in what to prioritize.

      • Single Image Ads (All Funnel Stages): The most versatile format with lower CPMs ($60–70). Use these for cold outreach, mid-funnel engagement, or retargeting with a clear call to action.

      Source: LinkedIn Single Image Ads

      • Video Ads (Top & Middle of Funnel): Great for brand awareness and education. Expect a CPM between $80–$100, making them relatively cost-effective for engagement. Use to explain complex biotech workflows or product mechanisms.

      Source: LinkedIn Video Ads

      • Carousel Ads (Middle Funnel): Ideal for explaining processes or showcasing multiple benefits. Slightly more expensive than single image ads but often worth it for more immersive storytelling.
      • Thought Leader Ads (Top of Funnel): Run from the profile of a scientific founder or executive. Perfect for building credibility early in the funnel. CPMs vary but are often higher due to premium positioning.

      Source: LinkedIn Thought Leader Ads

      • Conversation Ads (Bottom Funnel): Excellent for driving demos or downloads from warm audiences. High intent, but often more expensive ($150+ CPM), so use selectively.

      Source: LinkedIn Conversation Ads

      Match each format to your campaign goal, and remember: higher-cost formats often yield higher-quality leads when timed right.

      LinkedIn ABM Mistakes

      Biotech audiences are highly skeptical given their background in data and objectivity. Here are some common pitfalls to avoid when running LinkedIn ABM campaigns so as to not blast through ad spend.

      Starting with Mid or Bottom Funnel Campaigns 

      When running ABM ads, by far the biggest mistake we see is when other agencies or our clients are running campaigns that skip the initial cold layer of targeting. Their campaigns have not yet broken down the barrier that communicates who they are, what problems they solve, and the outcomes they can expect when working with you.

      Think about it: if you see an ad for a white paper from a biotech you’ve never heard of how likely are you to read it? Compare that to a company whose ad you interacted with, website you visited, or blog you’ve read that runs the same ad. 

      Don’t skip the cold layer, it sets the foundation for the rest of your campaigns.

      Not Retargeting

      Biotech buyers have a lot going on in their work lives, so hitting them with one ad is often not going to cut it. This is why we always recommend retargeting ads based on user behavior.

      This is also why we generally recommend driving clicks through to your website rather than keeping prospects on LinkedIn (like with Lead Gen Forms).

      Sales cycles can be long. Make sure to retarget to optimize for use behavior.

      Falling for LinkedIn’s Audience Expansion Option

      You may be tempted to use LinkedIn’s audience expansion option to “show your ads to member accounts with similar attributes to your target audience.”

      We find this results in unnecessary ad spend, often showing your ads to audiences with weaker attributes than more sophisticated targeting.

      Avoid this setting as a general rule.

      Retargeting That Reflects Real Buying Behavior

      Don’t stop at initial targeting. That is probably the biggest missed opportunity we see when taking over accounts for biotech clients. 

      LinkedIn lets you retarget based on:

      • Website visits (especially demo, pricing, or case study pages)
      • Video views (great for engagement scoring)
      • Lead form opens (even if unsubmitted)

      Build progressive retargeting flows that get more direct over time—starting with soft educational offers and ending with sales CTAs.

      Budgeting & Campaign Settings That Maximize Results

      LinkedIn isn’t the cheapest platform, but it’s the most precise—and that matters in biotech.

      • We find that starting with a minimum of $3,000/month to collect actionable data is a good budget. It can often be started with less, but the reduction in ad spend may mean limitations in targeting capabilities. 
      • Organize campaigns by funnel stage or audience type for clean reporting

      If you’re targeting high-value biotech accounts, LinkedIn ABM isn’t just an option—it’s a necessity. With the right strategy, you can create a campaign system that aligns with how scientific buyers actually make decisions.

      Need help building your funnel or fixing underperforming campaigns? We’ll audit your targeting, creative, and retargeting to show you exactly what’s working—and what needs to change. Or, we’ll build one from scratch. Reach out today for a discovery call.

      The 7 Best Life Sciences Marketing Agencies in 2025

      Posted on by Daniel E. Lofaso

      As a CEO, marketing exec, or scientist-founder, navigating the complex realm of life sciences marketing requires strategic decision-making and a keen understanding of the value that the right biotech marketing agency can bring. 

      Just as scientific research is specialized and diversified, so too are the marketing agencies that cater to the life sciences industry. By carefully selecting a partner that specializes in your specific area of focus, you can unlock a wealth of expertise, tailored strategies, and industry insights that propel your organization toward its ultimate goals. 

      It’s important to distinguish that while there are many companies that say they do life science marketing, the below list is reserved for those that exclusively focus in this vertical. Personally, I think that differentiator is very important. While this is our list, we tried to be as objective as possible in the agencies selected based on what we know about the specific areas of expertise.

      Table of Contents

      What makes me qualified to cover this topic?

      I have been a healthcare marketer for nearly 15 years and am also the CEO and founder of a life sciences marketing agency. I know how to craft marketing strategies for companies of all sizes, have seen companies succeed (and fail) as a result of their marketing partners, and have an intimate understanding of the best life sciences marketing agencies and their various strengths.

      Note: I’ll define the ideal client by the typical client type the agency works with.

      • A “small business” is defined as a company that makes under $38.5 million, and has less than 1,500 employees.
      • “Mid-market enterprise” is $38.5 million to $1 billion in annual revenue, and has 1,500 to 2,000 employees.
      • “Large enterprise” is over $1 billion in revenue each year with over 2,000 employees.

      Digital Elevator

      Digital Elevator is a specialized life science marketing agency known for its performance-driven, multi-channel approach to digital marketing. With nearly 15 years in the industry, the agency has built a reputation for helping biotech and life science companies elevate brand awareness and lead generation through a strategic mix of SEO, paid media (Google Ads, LinkedIn Ads), content marketing, and high-performance web design. Unlike agencies that primarily serve enterprise companies, Digital Elevator focuses on high-growth, small to mid-market organizations that need an agile, ROI-focused partner to help them scale.

      Specialization:

      • Multichannel marketing, eCommerce, brand awareness, lead generation

      Ideal client:

      • Small businesses to mid-market enterprise

      Client examples:

      • McKesson, Champions Oncology, iQ Biosciences, Solvias

      Supreme 

      Supreme is a life sciences marketing agency with deep science industry expertise, providing digital marketing and website development services to pharma, device, diagnostic, and biotech brands. Their recent acquisition of a PR company has also widened their breadth of earned media services. 

      Specialization:

      • Digital marketing, lead generation, and PR and events

      Ideal client:

      • Mid-market enterprise to large enterprise

      Client examples:

      • FujiFilm, Covaris, 10x Genomics

      Samba Scientific

      Samba Scientific is known for its lead generation campaigns that combine audience profiling, tactical planning, and reporting. These efforts are supported by their specialization in webinar management and promotion, as well as conference conceptualization and lead generation.

      Specialization:

      • Lead generation combined with event management

      Ideal client:

      • Small business

      Client examples:

      • Fabric Genomics, HTG

      BioStrata

      BioStrata is a Cambridge, England-based marketing agency that provides life sciences marketing services ranging from digital marketing, to lead generation, to tradeshow support. Their focus is on larger, enterprise clients, although some of their service offerings are approachable to smaller brands.

      Specialization:

      • Brand awareness, lead generation, and product launches

      Ideal client

      • Mid-market enterprise to large enterprise

      Client examples:

      • Thermo Fisher Scientific, Protagen Diagnostics, NanoImaging Services

      Forma Life Science Marketing

      Forma Life Science Marketing is a Raleigh, North Carolina-based marketing agency known for its work in brand strategy, implementation, internal employee coaching, and alignment. They also provide tradeshow and marketing support to help their clients with event management.

      Specialization:

      • Brand strategy, identity, and market positioning

      Ideal client:

      • Mid-market enterprise to large enterprise

      Client examples:

      • Pfizer, Agilent, TearScience

      Orientation Marketing

      Orientation Marketing provides traditional and digital marketing services including media planning and PR, media buying, creative and web services. They work with clients across the pharma, biotech, analytical science, nutraceutical, food, and cosmetics space.  

      Specialization:

      • Brand awareness and lead generation

      Ideal client:

      • Small business to mid-market enterprise

      Client examples:

      • Catalent, SGD Pharma, Benecol

      Patrick Wareing

      Patrick Wareing is a digital marketing consultant with a background in scientific R&D and agency-side digital marketing who now provides clients with content creation, SEO, and digital marketing training services. 

      Specialization:

      • Content creation, marketing strategy, social media

      Ideal client:

      • Small business

      Client examples:

      • Tip Biosystems, Fortis Life Sciences

      Get a free marketing plan from our team today.


      The discovery call is the first step in discussing your business, your goals, and the potential services you need for your marketing or web design campaign.

      Let’s Talk

      Guide to Working with a Life Sciences Marketing Agency

      When considering a long-term partnership with a life sciences marketing agency, several key considerations can help guide your decision-making process. These considerations include:

      1. Industry Expertise: Look for agencies with a deep understanding of the life sciences industry. They should be familiar with the unique challenges, regulations, and trends that shape your sector. Their knowledge and experience will enable them to craft targeted strategies that resonate with your audience.
      2. Specialization: Assess the agency’s specialization within the life sciences field. Some agencies may focus on pharmaceuticals, while others excel in biotechnology, medical devices, diagnostics, or healthcare services. Choosing an agency that aligns with your specific area of focus ensures they possess the relevant industry connections and insights needed for effective marketing.
      3. Track Record: Examine the agency’s track record and portfolio. Evaluate their past campaigns and case studies to gauge their ability to deliver results. Look for evidence of successful campaigns that have generated meaningful engagement, brand awareness, and business growth for their clients.
      4. Strategic Approach: A reliable agency should offer a strategic approach to marketing, emphasizing thorough research, target audience analysis, and data-driven decision-making. Inquire about their methodologies, including how they develop marketing strategies, measure performance, and adapt to changing market dynamics.
      5. Integrated Marketing Solutions: Consider whether the agency offers a comprehensive suite of marketing services to meet your needs. From digital marketing and content creation to branding, public relations, and event management, a full-service agency can provide a cohesive and integrated approach to your marketing efforts.
      6. Collaboration and Communication: Strong collaboration and communication between your organization and the agency are vital for a successful partnership. Assess their ability to listen, understand your goals and challenges, and provide clear and timely updates on campaign progress. A transparent and collaborative relationship fosters trust and ensures that both parties are working towards shared objectives.
      7. Scalability and Flexibility: Consider the agency’s ability to scale and adapt to your evolving marketing needs. As your company grows or enters new markets, the agency should demonstrate the capacity to expand its services, cater to changing requirements, and provide ongoing support.
      8. Client References and Testimonials: Request client references or testimonials from the agency to gain insights into their working style, responsiveness, and overall satisfaction. Speaking with current or previous clients can provide valuable perspectives and help you assess whether the agency is the right fit for your organization.

      By carefully considering these factors, you can make an informed decision when selecting a long-term partner for your life sciences marketing needs, positioning your company for sustained growth, industry leadership, and impactful brand recognition.

      Life Sciences Marketing Agency FAQ

      What are the different services life sciences marketing agencies provide?

      Life sciences marketing agencies offer a range of services tailored to the unique needs and challenges of the industry. These services include:

      1. Strategic Marketing Planning: Agencies collaborate with clients to develop comprehensive marketing strategies aligned with their business goals. This includes market research, competitive analysis, target audience identification, and the development of strategic plans to effectively position products or services.
      2. Branding and Positioning: Agencies assist in creating and refining brand identities, brand messaging, and brand positioning strategies. They develop compelling brand stories, design impactful logos and visual assets, and ensure consistent brand representation across various marketing channels.
      3. Digital Marketing: Agencies provide expertise in digital marketing channels, such as biotech content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, email marketing, and online lead generation. They utilize data-driven approaches to optimize digital campaigns for maximum reach, engagement, and conversion.
      4. Content Marketing: Agencies develop content strategies and produce high-quality content tailored to the life sciences industry. This includes educational articles, blog posts, whitepapers, case studies, videos, infographics, and other formats to engage and educate target audiences. Content marketing helps establish thought leadership, enhance brand credibility, and attract and nurture leads.
      5. Thought Leadership and Public Relations: Agencies assist in establishing executives and key opinion leaders as thought leaders in the industry. This involves creating and promoting expert content, securing speaking engagements and media opportunities, managing press releases, and building relationships with relevant media outlets and influencers.
      6. Event Management: Agencies coordinate and execute events such as conferences, trade shows, webinars, and product launches. They handle event planning, logistics, booth design, promotional materials, and audience engagement strategies to maximize brand exposure and generate leads.
      7. Market Research and Competitive Analysis: Agencies conduct market research to provide insights into market trends, customer preferences, and competitive landscapes. They analyze data to identify opportunities, assess market potential, and refine marketing strategies accordingly.
      8. Training and Education: Some agencies offer training and educational programs to empower life sciences professionals with marketing knowledge and skills. This can include workshops, seminars, or online courses focused on marketing strategies specific to the industry.

      Life sciences marketing agencies provide these diverse services to help organizations navigate the complexities of the industry, effectively reach their target audiences, build strong brands, and achieve their business objectives.

      What does life sciences marketing cost?

      The cost of life sciences marketing can vary significantly depending on various factors such as the scope of services required, the complexity of the project, the size of the organization, the target audience, and the specific goals of the marketing campaign. It’s important to note that each marketing agency may have its own pricing structure and fee arrangements.

      What are some life sciences marketing trends?

      Life sciences marketing is an ever-evolving field, influenced by emerging technologies, changing customer expectations, and industry advancements. Here are some key trends shaping the landscape of life sciences marketing:

      1. Personalized and Targeted Messaging: Life sciences marketers are increasingly focusing on personalized messaging and targeted communication to engage their audiences. By leveraging data analytics, customer insights, and segmentation strategies, marketers can tailor their messaging to specific customer personas, addressing their unique needs and preferences.
      2. Digital Transformation: The life sciences industry has witnessed a significant digital transformation, and marketing is no exception. Digital marketing channels such as websites, social media platforms, email marketing, and search engine optimization (SEO) have become critical tools for reaching and engaging target audiences. Marketers are investing in digital strategies to enhance brand visibility, drive customer engagement, and generate leads.
      3. Content Marketing and Thought Leadership: Content marketing continues to be a powerful trend in life sciences marketing. Organizations are developing high-quality content, such as blog posts, articles, whitepapers, videos, and webinars, to educate, inform, and establish thought leadership. Valuable content helps build trust, credibility, and loyalty among target audiences, positioning companies as industry leaders and go-to resources.
      4. Influencer Marketing: Collaborating with influential figures in the life sciences field, such as key opinion leaders, researchers, or renowned healthcare professionals, is gaining traction. Partnering with relevant influencers helps companies amplify their reach, increase brand awareness, and leverage the credibility and expertise of these influencers to promote their products or services.
      5. Patient-Centric Marketing: With a growing emphasis on patient-centric healthcare, life sciences marketers are shifting their focus towards patient engagement and empowerment. Companies are creating educational materials, patient support programs, and online communities to provide valuable information, resources, and support to patients and caregivers, building strong relationships and loyalty.
      6. Artificial Intelligence (AI) and Machine Learning: AI and machine learning technologies are being integrated into marketing strategies to enhance customer experiences, streamline processes, and drive insights. AI-powered chatbots, predictive analytics, and data-driven decision-making enable marketers to deliver personalized recommendations, automate customer interactions, and optimize marketing campaigns for better results.
      7. Virtual Events and Digital Experiences: The COVID-19 pandemic accelerated the adoption of virtual events and digital experiences in the life sciences industry. Webinars, virtual conferences, and online product launches have become popular alternatives to in-person events. These digital platforms allow for global reach, cost-effective networking, and seamless knowledge sharing.
      8. Regulatory Compliance in Marketing: With strict regulations governing the life sciences industry, marketers are placing increased emphasis on maintaining compliance in their marketing efforts. Adhering to regulations set by authorities like the FDA ensures that promotional materials and campaigns meet legal requirements, ensuring patient safety and trust.

      Should I work with a life sciences marketing agency or consultant?

      The decision to work with a life sciences marketing agency or a consultant depends on factors such as the breadth of services needed, scalability, specialization, flexibility, cost considerations, and the level of collaboration desired. Marketing agencies offer comprehensive expertise, scalability, and collaborative efforts with diverse teams, making them suitable for organizations requiring a full range of services. Consultants, on the other hand, bring specialized knowledge, customization, and direct engagement, making them a viable option for specific projects or niche expertise. Consider your organization’s specific needs, resources, and the scale of your marketing initiatives to determine the best fit for your requirements.

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